Saudi Arabia is aggressively expanding its sports portfolio, with no signs of slowing down. Since 2019, the country has hosted over 100 international sporting events spanning 40 different disciplines. The nation aims to boost its sports sector’s value to £17 billion by 2030 and is considering hosting major global events such as the FIFA World Cup in 2034 or the Summer Olympics in 2036 or 2040. However, this investment has sparked criticism regarding "sportswashing," where critics argue it serves to distract from human rights issues and environmental concerns.
Through its Public Investment Fund (PIF), Saudi Arabia owns significant stakes in sports entities like LIV Golf, Newcastle United, and several domestic clubs. Additionally, it sponsors numerous global sports leagues and competitions. Despite setbacks, such as being denied the opportunity to host a darts tournament due to alcohol restrictions, Saudi Arabia continues to explore new avenues for enhancing its sports presence worldwide.
Pioneering Events Across Multiple Disciplines
In 2025, Saudi Arabia will host a diverse range of high-profile sporting events, showcasing its commitment to becoming a global hub for athletics. From motorsport to tennis, boxing to e-sports, the calendar boasts an impressive lineup designed to attract fans globally. This includes prestigious competitions such as the Spanish Super Cup, Formula E E-Prix, and ATP Next Gen Finals, among others.
The year begins with thrilling events like the Dakar Rally and culminates in December with the ATP Next Gen Finals. Notable highlights include the return of the World Rally Championship to the Middle East after more than a decade, along with the third consecutive staging of the WTA Tour Finals featuring top female tennis players. Moreover, the Olympic Games for electronic sports are set to take place within Saudi borders, reflecting the nation's ambition to embrace modern sports trends.
Balancing Criticism Amidst Growth
Despite its ambitious plans, Saudi Arabia faces scrutiny over allegations of using sports as a tool to enhance its image amidst ongoing controversies. Critics argue that the substantial investments serve primarily to divert attention from pressing human rights issues and environmental challenges. Amnesty International reports indicate rising execution rates in recent years, while environmental groups highlight concerns about promoting fossil fuel-dependent industries through sponsorship deals.
Prince Abdulaziz, Saudi Arabia’s sports minister, dismisses these claims as superficial, emphasizing the country's genuine efforts toward transformation. Nevertheless, organizations like Amnesty International remain skeptical, pointing out potential worker exploitation risks associated with hosting large-scale events. Meanwhile, Saudi Arabia remains undeterred, continuing its pursuit of hosting mega-events such as the Summer Olympics, backed by strategic partnerships and infrastructure developments aimed at ensuring long-term success in the sports arena.